Internship project made in Paris 2023 at L’Oreal headquarters (Retail Design).
Project development runs from september to november 2024. Lots of changes during process throught feedback.
Production cost still to be evalueted for each of the guidelines retail pieces (worlwide guidelines).
Project added value : Innovative pop-up, target genz, easy to catch the eye, using the trend of ai, bold and entertaining campain, digital touchpoints o+o.
For this project I had to create the retail design guideline for the METAVIVIDS launch. The products are hair coloring inspired by metaverse. The aim of this guideline is to be transmitted to countries for an application of the diferent elements during launch. Among all the elements, the pop-up is the most elaborate with a real intention to reach gen z and transmit the METAVIVIDS Preference codes. This project lasted a long time due to the numerous exchanges with the hair-coloration Marketing team to improve the proposals (huge time worked on graphism). The guideline has been validated and models have been produced in the UK.
For this project I had to create the retail design guideline for the METAVIVIDS launch. The products are hair coloring inspired by metaverse.
The aim of this guideline is to be transmitted to countries for an application of the diferent elements during launch. Among all the elements, the pop-up is the most elaborate with a real intention to reach gen z and transmit the METAVIVIDS Preference codes.
This project lasted a long time due to the numerous exchanges with the hair-coloration Marketing team to improve the proposals (huge time worked on graphism). The guideline has been validated and models have been produced in the UK.
Project added value : creative pop-up, target gen-z, easy to catch the eye, ai trend, bold and entertaining campain, digital touchpoints o+o.
Internship project made in Paris 2023 at L’Oreal headquarters (Retail Design).
Project development runs from september to november 2024. Long process.
Production cost still to be evalueted for each of the guidelines retail pieces.
